In 2023, Rogue expanded its flagship Dead Guy Ale into a product line of four different varieties: Dead Guy Ale, Dead Guy IPA, Dead Guy Pale Ale and Dead Guy Pilsner, a.k.a. the Dead Guy Coffin Club. In addition to providing creative & art direction, I got to make some killer jackets, enamel pins, a dad hat, and a coffin-shaped skate deck. You don’t have to be a Dead Guy to join the Coffin Club.

Creative Direction / Art Direction / Illustration / Graphic Design / Merch

VP Marketing: Hagen Moore

Graphic Design & Packaging: Kirsten Karkanen

Packaging Illustration: Mel Purdy

Photography: James Noah Smith

AWARDS

PLATINUM Best Original Video / Humor | Craft Beer Marketing Awards

GOLD Best Brand Identity / Best All Around Marketing Story | Craft Beer Marketing Awards