When he’s not delivering toys and spreading joy to the people of the world, you'll find Santa shredding his electric guitar in the winter wonderland that is the North Pole. Fueled by toffee chocolate treats, Santa has been perfecting his finger tapping and pentatonic scales. When Santa told us what he’d been up to all year, we knew we had to brew a face-melting Toffee Chocolate Stout in his honor. He took one sip of the velvety smooth brew and let out a falsetto scream of approval that sealed the deal on the 2023 edition of Santa’s Private Reserve.

Branding / Illustration / Graphic Design / Packaging / Merch

Photography: Owen Leman