My first act as Rogue’s Creative Director in 2021 was to push for a rebrand and packaging refresh of the Canned Cocktails product line. The award-winning redesign led to immediate success within the first year. We then built a marketing campaign highlighting the convenience of these ready-to-drink cocktails, reminding people what they might be missing out on while spending their precious time mixing their own cocktails. #MixedOpportunity.

Creative Direction / Art Direction

VP Marketing: Hagen Moore

Graphic Design & Packaging: Kirsten Karkanen

Illustration: Mel Purdy

Photography: James Noah Smith

AWARDS

PLATINUM Best Can Design | Craft Beer Marketing Awards