Batsquatch

First released in 2018, Batsquatch Hazy IPA marked the beginning of my rebranding work for Rogue. It quickly became Rogue’s best-selling product, overtaking longtime flagship Dead Guy Ale. The success of Batsquatch led to the creation of the Monsters of IPA product line (Colossal Claude & Gumberoo) and marketing campaign. Batsquatch is currently the #5 Hazy IPA six-pack in the United States.

Branding / Illustration / Graphic Design / Packaging / Merch

Photography: James Noah Smith

AWARDS

GOLD Best Tap Handle Design | Craft Beer Marketing Awards